Accelerate your growth with Passport+ from Circana

You don’t need the budget of the greatest brands to start operating like one. Passport+ is the affordable new data, reporting and insight platform that can help you discover and unlock incredible growth potential with ease. It’s built exclusively for small to midsize CPG businesses with big ambitions.

Now you can join 7,000 of the world’s leading CPG and Retail brands who already work with Circana to turn complexity into clarity.

Your first step to higher growth is one click away. Take advantage of a free, no-obligation demo and see the magic in action – 100% tailored to your brand and categories. We won’t tell your competitors if you don’t.

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Not ready for a demo yet? Contact us.


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HRB Brands logo

“Our success leans heavily on the insights and tools Circana provides. We are the David among the giants in our categories. Circana helps us compete day in and day out within established segments and channels as well as in new white space opportunities we’ve discovered. HRB Brands is on a significant growth trajectory with our retailers. Consumer and economic trends are in our favor, and with Circana’s help we expect to reach our goals faster than was possible before.”
─ Jim Daniels, Chief Executive Officer for HRB Brands

See what makes Passport+ different


Track sales data, market share, distribution trends, and more, underpinned by Circana’s class-leading Liquid Data platform.


Bring data to life with powerful visualization and storytelling. Speak the language of retailers to drive collaboration and partnership like never before.


Choose a pricing and access package to suit your needs and budget. Pick the categories, geographies, and options that are right for your business, with multiple users.


Simple to set up, quick and easy to use. Passport+ is both intuitive and incisive.


It’s from Circana, the leading advisor on the complexity of consumer behavior and the chosen partner for more than 7,000 of the world’s top brands and retailers.

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How do retailers rank
and compare
for your product?

How do you perform
across markets
and geographies?

What consumer drivers
affect your
sales performance?

How do online sales
perform versus multi-outlet
and convenience?

Book a demo

Passport+ is brought to you by Circana, the leading advisor on the complexity of consumer behavior. Here’s some additional content on our company, our Liquid Data platform, and why Passport+ could be the secret ingredient to unlocking your growth potential.

Ignite Thinking

Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.

Inspire Action

Our Liquid Data technology gives you cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.